Saturday, 23 June 2012

Coldplay x&y album ...

this is the album cover of coldplay x&y album Coldplay are a British alternative rock band formed in 1996 by lead vocalist Chris Martin and lead guitarist Jonny Buckland at University College London. the album was created by The artwork for X&Y was designed by graphic design duo Tappin Gofton, formed by Mark Tappin and Simon Gofton. on my first reaction i didnt find it interesting and it didnt apeal to me, the reaon for this was because i thought it wa too plain and also there isnit much design on the cover, althought i think that when coldplay designed this album they put alot of thought into it that what is seen on the first glance as you find out that the cover is code which is called The Baudot code and the album cover reads x&y which is the title of the album, so althought it doesnt seem to have much design when just looking at it, you find out that alot of thought and design has gone into it. 

For the type of music they do (rock) i dont think that the cover works well with it as it seems quite plain and simple and rock music is normally quite loud or in your face, and trying to make a statment and to me the album cover doesnt reflect this, alothought coldplay could be trying new ideas with their music and that is why the album cover has been done like this also i think that it could have a deeper meaning of that they are trying to be secretive about the music or the type of music that is inside hence the face that the album cover has been done in code. i think that the design creates a very confued mood as your not quite sure what it is all about, it has been created using the colour acording to the code and i think that is really amazing and interesting. it also would have took quite awhile to create. it would have been done on photoshop to put the code together and then pint it onto the album cover. also they didnt have a choice in the use of colours as there are set colours in the codes for the letters, so these colours have been used because those are the offical colours of the code that create the letters. 

this is the logo of the band coldplay, and by looking and the simplistity of the logo you can understand that simple design on the cover is true to the bands style. I think that there is a complex message but you don't find that out until later on so that's when you realise that the cover has had allot of thought put into it but sales wise from just looking at the cover i think that they are relying on there fan base to buy the cd for the band and not because of what the cover looks like. the simple black logo design represents the bands music and also black is a colour that is related to rock so i think that it is perfect for them as a band.

this was on the inside of the cover and this is when the cover becomes clear and you realise that its not just a pattern on the cover, the inside booklet has the whole alphabet on the inside and the how to put each letter into code. i think this is an amazing idea and it a way to interact with their fan base, i also think it shows care of the album that the band has put it, it shows complex thought and that its not just random colours they are all there for a reason forming secret letters and that I find unique and will also make people talk about the album which is promoting it.

i think this is an amazing idea and fits the band perfectly as its such a surprise and i think that's what they like to surprise theirs fans, but i don't think i would use this as i want my album cover to be clear what its about and come across with the message i want of summer.

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