this has been created by an artist called Billie Jean (sam piyasena as he is also known) and it was done as part of an advertisement for nike trainers, celebrating 30years of nike basketball trainers. and has been done by using bic brio pen on graph paper by creating doodles all in pen that is all to do with the trainers and basketball it has all been hand drawn by the artist, there is a clear sense of thought that has gone into the work and you can tell that every doodle has a reason, this was to create the effect of a random doodle and then turn it into a poster. it doesn't say when the poster was published but there is a a date that says 1985 and that was when nike first realised that people where wearing the trainers as fashion and not just sport. this poster is all about celebrating 30years of people wearing sport trainers as fashion items aswell. the reason i have chosen to analyse this is because i love the unique look to it. as i have never seen anything like this before. and i think that the fact that it is in brio is just so amazing because a lot of poster work has a lot of different materials to it but this one is only done by pen but still has so much effect and that is why i wanted to look at the poster.
to understand the work better i have analyse parts of the poster, and from this i have found out that it would be based at young people eg teenagers, and the reason that the shoe is so big on the page is to get the message of the advertisement across as the page to me looks organised messy because everything is there on purpose but it still looks messy. also this has now become an advertisement for sport players and people that also follow fashion. there is a theme of retro going on around the whole poster, for example the rubix cube, and pac man games as part of some of the doodles show that this poster is retro and aimed at the 1985 year so the advertisement is very clear, that is the most important thing about the poster getting the message across clear. there is also a urban theme that is strongly represented the reason for this is because of where the poster will be set it will be in the city as that is where most of the target market will be, also it would fit in the country side because there isn't so much graffiti there as it wouldn't apeal to them as much, the location of where the poster will be advertised has been strongly thought about in the designing on the poster. the title 30years of nike basketball shoes tells you why they have made this poster and from further research you find out that the date on the poster is also when people first used them as a fashion item as well as sports wear. there is a lot of tone and shading that is going on with the poster, although only one type of pen has been used and only one colour there is a lot of depth and texture that comes across in the poster which makes it even more amazing and interesting.
when i first saw this piece of work i was amazed and just wanted to find out more about the work, to me i like everything about this poster and to me there is not a lot to fault about this. to me this work reminds me of just a simple doodle that everyone does when they are bored and thats why i think it works so well because it relate to the public. the work has inspired me to work more with simple materials and original ideas work really well.
this is my own attempt of creating a doodle poster using brio pen, i had to keep to the same pen and it had to be brio as i was following the research on billie jean and the nike poster, this was done on plain paper, and to me i think that it has worked really well as this was inspired from the billie jean poster i tried to create the controlled messy look and i think that it was worked really well on my own design although i would want to add even more detail on the doodle if i was to do it again.
my poster has been inspired by a song called love on top by Beyonce so from doing my research on the billie jean poster i wanted to make the doodle all about the lyrics and what the song is about, so i have chosen to have music notes and part of the lyrics on the doodle, i think that this worked really well and also i think that there is a clear music theme of the doodle. also another thing that i think worked really well was the music notes and headphones, and the reason this worked well was because it fitted in with the theme which is what i tried to do, i tried my best to make everything relevant to meaning of the poster. i also like the way it looks like its been scribbled on with no thought. overall i think it went really well and reflected Billie jeans poster really well.
if i was to do this task again i think i would make the lyrics stand out more as that is the focus of my design, i would also want to add more to my doodle because i don't think that i have added enough to my poster i think that i need to have more going on to reflect the style of billie jeans work even more, i would also add more tone and depth by shadowing and making some parts 3d to make them stand out. i think that this is a really good way of designing and to me i really enjoyed this work and would definitely want to use it again when design. this is a skill that i do everyday without even thinking about it and now i'm using it to create poster deigns and thats why i think its so effective bcause everyone can relate to it. and i loved it!
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